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News Limited – Daily

February 5, 2011 Leave a comment

I know that it is the essence of business to explore every option, but this niche opportunity that News is exploring to me verges on wishful thinking.

With the introduction of a new product for a very limited closed product market, namely for the Apple iPad. A very niche market … So what happens when a new hardware tablet is produced, a new “Daily” ?

A brave new venture to say the least, in my humble opinion the likelihood of payback and ultimate success is remote, when there is so much other content out there (all accessible via RSS and free),as well it harks back to the old media mentality of a closed channel for information. This is not how it works, and it is not viable to think that way anymore. Nor are pay walls … but that is seriously another discussion about flawed market strategies and tactics altogether.

In their favour News Limited / Fox will be able to provide a very wide and diverse content from news, comments and media content, but will that be enough, my view is that you cannot transpose old media structure on the internet, its about time that Fox and News Limited actually woke up to this. The internet is not about closed systems., something also which Facebook will learn, if it doesn’t evolve.

Concerning the future, if there is one, The Daily itself, will News have control over content –  or will Apple have some say ? Is it going to be skewed or politically biased like other News Limited content ? Also advertising on a subscription service will be needed to create long term viability –  would you pay for a subscription and at the same time be bombarded with advertising ?  Or turn it around, offer the subscription to the magazine without Adverts or no subscription with adverts… and why only for the iPad .. ?

The only good things that I see here is that News is doing it at all – it will have to evolve or die (after MySpace and their fiddling and controls .. what of this ? ) the thing that is innovative about this new venture, is that a subscription service actually exists to provide content under the Apple iTunes / Apps store, now that is a a new horizon to explore.  Good luck with that.

Invitation on LinkedIn

January 26, 2011 Leave a comment

This is the edited context of a message I sent to a contact of mine on Linked In ….

For myself I tend to write a bit in my blog and ask the simple question why do companies continue to do it this way … or that ? Whilst websites are “your virtual windows to the world” they are only part of a virtual strategy along with those such as Twitter (@intmf) and even Facebook .. actually Facebook surprises me, I went on there in the past few weeks for a personal page to stay in contact with my friends around the world and it is quite amazing the contacts you receive …

Organisations cannot ignore the internet –  you do so at your peril.

I would say in passing I am not a fan of unsolicited direct marketing in any shape or form – even subscription based direct marketing has serious flaws in its business model, it doesn’t nurture or interact, it generally just dictates.

The Internet is about building relationships and through that communities, too bad (to name just one, who should know better) Television, Publishing and Films (old media attitudes) just don’t get it, they need to realise (there are organisations that do) that this is the 21st Century (I say that lot) and start using it properly as a real part of their strategy instead of alienating your virtual family by using them as Email fodder.

I have written about this a number of times, old media needs to think laterally and develop a new business model, for the internet, especially in the world of copying of digital files …. they could make money out of this … but instead they make the lawyers rich and damage their brand and lose their business focus in the process – by trying to control the uncontrollable.

Old media, has thrown money at buying internet operations, to try and fill a hole in their own business model, however as one example only you just need to look at what a disaster News has made of MySpace by forcing them to comply with old media philosophy (about control – which is such b/s) as with the internet the truth is that no one is in charge.  You are either on the internet or not .. trying to be on the internet behind pay walls will not get you a wide audience …. of those who will subscribe, many will have the the same antiquated values as your own, or those who relate to the scarcity of this “resource”. There are many ways to make money on the internet, advertising seems to provide a handsome return for the majority.

News’s idea of an Digital Newspaper subscription is likewise flawed –  guys and girls get with it.

People do want to be a part of something that interacts with us, asks our views, nurtures and supports the relationship .. they do not want to be dictated or lauded over … these days people vote, in the idiom of Facebook by unfriending (disconnecting) you – all connections are about choice, and the normal basis of the decision is the status of the two way relationship. When people purposefully disconnect this seriously damages a organisations brand in the view of the ex subscriber, people talk about their experiences … but because there is no way to measure why people really disconnect (no there isn’t) even though people try.

Other organizations who are deeply involved with the internet and its technology are the legacy carriers who are stumbling forward and falling over continuously, in Australia one who comes to mind is Telstra –  I talk about them here superficially –  I hear from various sources that AT&T is suffering serious problems with their customer service and network as well. This may be similar to the issues with Telstra which from where I sit is evidently a lack of a strategic vision from the board and a very flawed organisational culture.

The only way to operate in the internet, or anywhere in fact, is to operate with ethics and honesty as your base values, with a total accountable and transparent culture actually giving a dam about your customer –  too many organisations say they do, then like with the ANZ Bank –  someone in their organisation didn’t get the “this is our new culture memo” ingrained into their own values and personal culture, their lack of personal integrity and values damages the organisations as a whole … this reflected very badly on the ANZ Bank especially after being recognised as a sustainable bank on the world stage.

The whole flawed philosophy of business is expedience …. whatever gets it done, the trouble is it doesn’t – these flawed strategies just widen the gap between the provider and the customer.

Anyway, way too much to talk about here … if you like we can chat one day or I can give you one of my blogs to check out .. (I have three) …

I am working towards clarity and simplicity

The Australian Greens Party

November 29, 2010 Leave a comment

Firstly from the Paul Sheehan article here

The Greens names does not properly describe their brand. There are not enough letters of the alphabet to encompass the brand differences between the Green brand and the reality of what this party is perpetrating on the electorate. It is simply not a party preoccupied with the environment.

My thought would be to re-brand their culture something along the lines of their points on their own statements about governance .  Perhaps a more appropriate name might be “Green Labor” or perhaps “Green dreams” or ?

Mind you they are politicians, all of them from all parties, and we all know we really cannot believe a word they say, as 5 minutes later they would have gone in a totally different direction and be equally vehement about their new position, also did I mention that they also have conveniently short memories.

Check out their website and their policies to see how far away they are from your thinking ….. their ranting’s  frankly scare me … but I am just one ……  see if I am still one after you have read them.

Greenwashing is not acceptable

November 28, 2010 1 comment

CALL it sins of omission, being economical with the truth or just plain pulling the wool.  It was always a problem in business, but with the rise of the ”green” movement it just got much worse as companies try to look socially responsible but regularly fail when it comes to the crunch.

Please see the balance of the article by James Kirby of Business Day here

The informed voter .. is it a falacy ?

November 1, 2010 Leave a comment

This from an Email I received from Eric Francis of Planet Waves, interesting how little we know about the people and policies that control our today and our tomorrows. My thoughts are that people vote with their hearts or out of loyalty … not enough of us know enough to make an informed choice. Do you think the spin merchants have done their job ? My view is that the problem is not with the politicians who some may view have little in the way of  an ethical or honourable base, so really  they can’t help themselves, the truth is something to manipulate .. so the problem lies with us .. because we again don’t know the truth, don’t want to know the truth, or don’t care –  so we accept the spin .. and concentrate on what is important, the latest diversion, the latest TV show or sports match.

So why do you think we don’t examine objectively what a candidate supports and what they don’t … but whatever you decide to do, do something VOTE … because if you don’t you cannot comment on the outcome of an election, a new law, because when it mattered and you had the chance to vote you weren’t interested enough to have your say, and make a difference.

From the Email as below…

Last night I called my friend Jenny down in Miami to witch her a happy Samhain and pagan new year, which was overnight Oct. 31 to Nov. 1. She told me a story. Friday night she’d been invited to a gay Republican Halloween party. I have trouble understanding concepts like ‘gay Republican’, but some political interests appear to be very good at getting people to go against their own.

The conversation included the usual griping about the economy and the Constitution. We’re all gonna man up and do something’ about these tax-and-spend, commie socialist Muslim-lovers. Forget the fact that the Teabag movement has branded itself the Gay K K.

So Jenny took them on.

“I’ve learned not to tell people what I think, but rather to ask them what they know,” she said, as a preface to her story.

First she asked if anyone who had an opinion had ever taken an economics class. Nobody had. Had anyone read a book about economics? Nobody had.

“So how can you have an opinion on which candidate is going to have a better economic policy?”

No answer.

She then moved onto the Constitution. There are a lot of candidates waving the Constitution lately — suddenly it seems nobody is following the thing, and since the lapel flag went out of style it’s become fashionable apparel to ‘prove’ your patriotism. As long as you don’t go too deep into separation of powers, and where laws originate, or the Bill of Rights.

Again she inquired. Nobody knew what was in the First Amendment. In fact nobody could name the basic components or any facet of the Bill of Rights except the Second Amendment. Nobody had read the Constitution or a book about it. Everyone had an opinion about which candidate was ‘better’ but none was even vaguely informed.

She explained that we don’t live in a democracy; we live in a constitutional republic. In a democracy, the majority can take away the rights of any minority faction. In a constitutional republic, the constitution stands as the mediator. In theory, Democrats could vote to take away the rights of any minority, and Republicans would adhere to the Constitution as how we protect the rights of any minority faction and still do the business of society. But at the moment, the world is a bit inside out and upside down.

We are in an election cycle characterized by candidates who won’t talk to reporters (and a candidate for governor in New York who threatened to murder a top journalist, with the cameras rolling), by anonymous money being funneled into races in remote districts, and by many candidates who decry ‘big government’ and then plan to get into office, collect paychecks and enjoy taxpayer-supported health insurance; some will get it for the rest of their lives. Many of them are millionaires.

It is amazing to hear people who collect and depend on Medicare speak against Medicare; to hear poor people support candidates who would eliminate the minimum wage, cut Social Security or give it to a totally unregulated Wall Street, and then complain about over-regulation. It’s beyond my comprehension to understand why any woman would vote for a candidate who wants to make a woman exercising her reproductive rights into a crime. Why would anyone want to repeal a law that protects people from insurance companies banning them if their child has a pre-existing condition? But, it seems that many do. And they may have no clue what they’re against.

This all may sound like an argument not to vote — but actually I’m here to remind you to make some time to vote Tuesday. I know it’s a small gesture, and we need to participate in our constitutional republic every day of the year. But Tuesday is an especially good day. The kinds of problems our country, and our world, are facing call for our attention and involvement.

Gulf of Mexico

October 4, 2010 Leave a comment

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A sea turtle is mired in oil from the Deepwater Horizon oil spill on Grand Terre Island, Louisiana June 8, 2010. (REUTERS/Lee Celano)

From the Bostpn Globe, here is the link to over 40 other pictures taken during the disaster… we all did this .. because of our dependance on oil, hopefully some good will come out of this… and from where I stand, it could only be we need to invest in fully sustainable renewable sources of energy … many countries are …. we all need to get on board,

Australia: Politics

September 8, 2010 Leave a comment

Well it seems that we have a sort of new Government, well sort of, something like a Claytons drink –  the Government you have instead or having a Government.

Cannot see the reason for the swing –  but as I said yesterday, the reason for the swing to this sort of pretend Government is beyond me… they have an legal but unworkable majority of one seat… so out of 76 members … if one is away for what ever reason… or if one of them dies (God forbid) … the Government will fall…

Hardly a mandate from the people for change… or even anything that approaches effective rule.

It’s strange really… more Australians actually voted for the opposition –  well it means at least that they may, be able to deliver of promises they made to the new political so called independent (now aligned with Labor) member of Parliament, and of course any payoffs to those who were quiet during the election.

One thing that did come out of the election and the coup d’etat, I am speaking of the political assassination of Kevin Rudd is that loyalty and ethics of the Labor party to a duly elected and sitting Prime Minister  is zero… perhaps Julia Gillard should take notice of this, for her own future as well as the implications of this despicable act on the credibility of anything that comes out of the Labor party or its leadership –  they are there for themselves, end of story.

Never mind they will continue to self destruct.

The future of any Government is now under question, all of this lack of integrity, running the country on the outcome of poles, but instead of actual having an actual  leadership is not even the issue, if they were half way competent and knew what they are doing that I could live with… how about we, the Australian people bill the respective Governments who made the decision (the actual idiots who screw up and their political parties) for the costs of their screw ups… perhaps with the School building Program and the insulation fiascos now a well and truly documented financial disaster.. the Labor Party would be Bankrupt… great idea… great for the actual accountability to the Australian people.

Then we would be a new idea, everyone would be independents working for the betterment of their own constituents, not the corrupt system we have now… called Democracy, lets define Democracy… Princeton University say it can be defined it as “ the doctrine that the numerical majority of an organized group can make decisions binding on the whole group” –  well it seems in Australia the majority voted for the party that is not the Government.

Another thought, how about we have a referendum –  the topic… West Australia to cede from the Commonwealth… I’d move there tomorrow… the people in WA and the NT are a different breed as a whole… a likeable bunch…

Election Status

September 7, 2010 Leave a comment

Well its now two weeks on from the day of the election and we still do not have a government who has been elected by the people and declared by the AEC as having enough seats to form an Government (76 needed).

Even when there is a resolution to this impasse… whoever gets in power will NOT have a mandate to rule… it may get onto the business of government… but I doubt if anything even that is remotely controversial will get up… which is a good thing and a bad thing.

The outcome if neither side can form a government is we go back to a new election, to try again.

The day is gone of any party to have a clear mandate from the people… we have now joined the fate of all Westminster based governments, running minority governments… further proffering the minority agenda based members looking for results for their electors.. this is healthy.

I really don’t know why the Greens are so aligned with the Labor party, party, they should be there to do what is best for the environment… they should be independent of the government… not aligned with either party, obviously a deal has been struck, the strange things occurs to me, what makes them think a political party will keep their word, and secondly if Labor is not elected, their relevance in the House of Reps will be about as relevant and influential as the spotted anteaters society … ie none… talking about marginalizing yourself.

Mind you, I could never be a politician, I believe in truth, ethics and honour and a belief in helping all Australians and all members of the world where it is possible.  I am afraid I have none of the attributes of a politician, where many have nothing close to these personal values.

That is the result of the respective party machines, that control the agenda of the party, if I was ever elected, I think I would last one to two terms and it would be my intent to vote for what I believe in, regardless of the party. The outcome and the result for the betterment of Australia is how I would be the basis of my decision, not what a party thought I should do.

All members should be independent of any political party, this seems to be the only way to forge anything that approaches the ideal of freedom of thought in a real democracy, the only proviso here is that the politicians would have to have a real inbuilt value system, and a need to work for all Australians and to leave the world better off than they found it, now there’s an ask!  Within the current political environment (anywhere) that sounds an impossibility.

Here is something for you to think about… George Bernard Shaw once said…

Democracy is a device that ensures we shall be governed no better than we deserve.

Election Outcome in Australia

August 23, 2010 Leave a comment

The Australian people have spoken… a truly great response…

The Federal election result may not be clear for another week or so. We are in a moment of hiatus… with the government of yesterday without a majority –  Labor cannot rule in their own right,… however if Labor can win 73 seats, the same number as the Coalition, Gillard (Labor) most likely would form a minority government –  however I am sure the coalition is working with the same action plan.

What is also very clear is that Australian people got it right: neither Labor nor the Coalition deserve to govern in their own right.

The real winners in the election are the Australian people, as with a minority government –  whoever gets in power as with the recent election in the UK… they have to share power and by this, they have to be accountable not only to the Australian people, but to other people who are not controlled by the respective party machines.

We need to bear in mind that the actuality of a minority government of either variety will be good for Australia or even operationally possible is another matter. In my view those who argue minority government will work well might be right, but personally I cannot see how such a fantasy can work in the real world, there will always come a time, when something important to one side will break or severely damage the relationship, and then we end up with no effective government… but whatever happens, whoever forms the next government, no one has a mandate to rule.

The problem, the campaign has been dominated by the lowest common denominator .. all negatives… we had no statesman like approach to this election or to governing the country.  Wouldn’t it be great if we could take a politician to the Federal Court and accuse them of fraud, when they say something before an election, and then do not go through with it… good thing actually it would make people face up to the truth, and hopefully act in an ethical and honourable manner… instead of lies, spin and expediency.

However one thing that has come out of this election is that the former Australian Prime Minister, Kevin Rudd, this campaign’s tragic figure is now politically dead and buried. I wonder if he will have the good grace to remove himself… in my view, it maybe that the only reason he appeared to support Labor in the later period of the election campaign was that he had done a deal… his future is now less certain.

Strange we have had Latham (why was he even in the picture this time around).. then Rudd… on the conservatives side we have Abbott –  they have one thing in common – they are flawed… the quality of the leaders that we are generating within Australia –  needs intervention to try and foster real leadership, not spin.

The ethics of the Labour leadership, with the co-operation of Gillard to politically assassinate an elected Prime Minister removes any higher ground from the Labor leadership … it shows their true colours.. that they are not there for the Australian people but for their own agenda… and the Australian people have made them pay for it… especially in Queensland and New South Wales.

Are there any real people out there… who care about the Australian people… who are not flawed and corrupted … there is a large majority of people in Australia who are hurting and need help … what they don’t need are flawed policies and hidden agendas, but real social programs… to support all levels and ages within our society.. to live an equitable life.

My view of Politics is that it is the function of the Australian political system to do the best for the Australian people FIRST…. the policies and programs in Australia should be transparent and accountable to the Australian people,, on a day to day basis… for the Australian people…in the last 3 years the Labor party has wasted huge sums of our money on a farcical and flawed insulation program that was so badly managed as to be open to legal recourse, a building program for schools, that ended up on occasion as being so badly costed and with little or no Political and financial oversight… wasting billions… and then of course we have the RSPT.. where the sovereign name and reputation of Australia was brought into question… who are these people..?  Whatever the outcome the last 3 years have cost Australia … and will continue to cost whoever gets into power.

I am sure that the Coalition has its own stories they want to bury as well…

My message to the political parities (They are not our leaders after all) … Wake up… and act in your citizens interest instead of your own.. lets hope the future is better than the past…

Some areas that need to be focused on are programs to support Australia, the focus of defence should be brought into a reality… and cut, so should programs to support Papua New Guinea government, except for programs that support the people of foreign lands to help themselves, including education and specific targeted programs we need to nurture the future.  Stop writing blank cheques to the detriment of Australians.

Australian 2010 Federal Election

August 18, 2010 Leave a comment

I should sit down and write about this in depth.. but I am having a real job trying to get involved with the school yard fight that is going on at the lowest ethical and moral levels within our democracy. This is supposed to represent our nations highest leadership… sorry it just doesn’t gel…

They are not in it for the good of the country, they are there to impose their ego and ideology on the citizens of Australia… to our detriment..

I have always voted, as I feel it is my duty as a citizen.  Voting in Australia, is compulsory … we are obliged to go… but if I wasn’t I would probably not this time … as there is no dramatic choice to make here, both sides are the same…

Unfortunately there is no credible alternative to the middle right and further right… no one cares about the people in our society who actually need help.

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