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Working Media – Needs Work

I am passionate about the future and evolution of Media and Technology. In particular how we infuse the influence of the Internet into mass media business models. 

Very few Media companies in Australia are building new business models  – most are not. Some are throwing money at the threat by buying Internet operators thinking that this will plug the holes in their Income profile, whilst others are actually doing what is needed to make the Internet an ally.

I am positive that formerly monopolistic media enterprises can both survive and grow their income streams – but they will need to do so by following a different business model to that of the past.

The Media can survive in the long term they just need to start thinking outside of the square and stop thinking that they are exempt from all the normal business rules.

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