Reader Engagement

This is a repost of a blog post I wrote some 6 years ago .. it is still relevant.

It does not matter how the content gets to you, by what ‘road” or in what form, whether in a library book, a hard copy magazine or newspaper, the web and its various forms of streaming … it has something in common … you have to have interest in the content, it has to engage with you .. and make you want you to focus and read on.

This has always been the case. How often have you picked up a book, looked over a few pages, and discarded it. Why ? because it did not engage with you, watched a movie, switched channels, went to sleep or worse still, walked out of a theatre .. or reading a web page and thought , no .. and moved on … read a Twitter stream and nothing, you either clicked good bye or went looking for content that you can relate to, regardless of how the content is delivered to you, how you view it or engage with it, it has to value you and engage with you as a person.

The platform, how the content is delivered has little to do with it … it is the content that keeps you on the blog, and brings you back to it, always the content.