Archive for the ‘Television (Passive)’ Category

On the Edge – Part 6 – the purposeful control of your Information.

April 25, 2016 Leave a comment


When the internet was launched and Social Media was born I immediately thought here is a way for everyone to be equal, for all to be heard, but mainly for everyone point of view to have a forum.

It promised the free flow of information … the availability of different perspectives!

Social Media, like Facebook, Google+, Twitter and others for instance become a self affirming bubble of our beliefs … which instead of the wonderful optimism at the beginning seems to have the opposite effect .. which widens the gap between different and sometimes opposing points of view .. basically because the views we receive ar not balanced, we do not hear the other side perspective taken into account …. at least this was the good part of Old media from once credible broadcasters .. Mass Media … you all got the same information, albeit through the sometime political perspectives of the provider … then we interpreted that information through our beliefs.

Politics and the Internet – once the internet was a place where one could achieve clarity – now we are back to the wild west as Trolls, Government surveillance operating and participating within social media for goodness knows what reason .. but knowing Government agencies and their machiavellian thought processes .. it can’t be good,

We have news in its various forms around since the beginning, from the Town Cryers of old England to the printing press …. but in a way there was always someone determining what news we would have access to … in Old Media … which includes newspapers, magazines, Film, Politicians … someone, usually the editor made the assessment then for the whole community, society of country … this is News and this is not. This was usually a person.

Current mass media still continues the editing role, deciding what news is relevant … (I mean sensational .. that brings ratings) and therefore money … I have spoken about the ownership and advertising impact of the neutrality of media previously.

The difference between serious responsible journalism and infotainment … is that every mean, stupid, vicious act now gets a light shone on it … is that why we think the world is a darker place?

The media has become a vehicle for manipulation, vested interests, propaganda as well as religious extremism and terrorism, as what Terrorists seek is exposure … to push their own ideology … a terrorist act without sensational publicity has little impact of making people afraid.

All religions and purveyors of ideologies have used the name of God to inflict maximum harm against innocent people to promote their own political ideals – the media just focuses us … sensationalises it … remember the occasion where the media walked through a alleged terrorists house .. before the Police arrived is total irresponsibility and would have harmed the hunt for clues irrevocably … but the media was after a story … they are after the ratings, the exposure .. the acclaim … money …that is the problem

There are many negatives of algorithmic tailored news #NotBalancedNews

On the Edge of the Abyss – Part 5 – Media

September 1, 2015 Leave a comment


This society is all about the surface of life, appealing to your desires, the quick fix .. too few of us look beneath the dogma and beliefs to find what is real.

The greatest tool for the continuation of this paradigm, well any paradigm is the media of the time … depending on the government … State, Corporate, or other – when the state and corporate merge as is the case now, freedom is truly under threat. We are in effect in a Theocracy where the word of a spiritual guide has been replaced with the word of the one percent … pursuing their agenda of control and consumption.

In society, beliefs that originate through dogma are tools for social conditioning and compliance, rather than any personal expressions of an inner realisation or an universal truth, at time in our lives comes when we can transcend this, when we no longer see that the system serves the common good, or any good, then old dogmas that are fully investigated and seen that to have no foundation … at this point they can become springboard for spiritual growth, when we strip away the layers of beliefs and dogmas to arrive at what is reality to us. For our individual reality is a convergence of many things, a compilation of beliefs, values, childhood and life experiences all create how we see and relate to what is an essentially neutral world.

When we are brought into this world we are like a blank slate … nature has by and large finished her work, then for the rest of our life it is our attitudes, values and beliefs which determine our choices, using these tools, we create our lives.

The lessons we receive whilst we are growing up and how we are nurtured and created lay the foundation for who we become.

Projecting our beliefs (by in many cases by denial, disbelief or skeptical behaviours), is a way which I would suggest the majority of us handle the world, learnt from our environment whilst growing up – for instance, the erroneous belief that there is only one right way to live, is at the root of all conflict in the world ~ Government agendas and their war machines are the single greatest factor that determines the future of the world, and the greatest cause of suffering in the world.

What initially determines our belief system is the family or nurturing environment as well as the society we live in … made up of individuals, families, communities, groups, and onwards.

A very prevalent problem in Australia is abuse within families, where their partners, physically, emotionally and verbally abuse spouses and children! This is perpetrated normally by men. It is a symptom of this, of belief systems (and the expectations that society and family places on the individual) and sometimes the abuser was abused as a child .. a cycle of violence.

The external pressures that are placed on people to “keep up with the Jones” to maintain the perception that they are successful that they are living the dream, in other words the availability or not of money… this paradigm has found a fix for that as well .. debt .. as we have found with the gross injustices that are affecting the Greek people… the oppression of Greece as been brought about by money .. debt .. In a personal environment, this debt cycle is brought about due to the easy availability of money, where the borrower “needs” to consume or purchase an product or service – we pay for money not only in money but also in our liberty.

Why would I go over old ground? Simply because in this day and age the largest purveyor and distributor of doctrine, or ideology, to establish and maintain this belief system is the media … the legacy world mass media, that shapes our beliefs and to what this society values … a fading representation of this is the desire to achieve … any country is sustained by the foundation of any society that rests on its laws, its enforcement (police & judicial) and its money.

To over identify with a belief an ideology or a religion is to act unconsciously, for then we prioritise the outcome rather than the integrity of the process. This happens in every ideology … at some point the ideology and its survival to deliver its outcome becomes the only measure, individuals within the system carry out the protocols of the ideology as good soldiers for the prospect of their own advancement within a self destructing bubble, their expedience will have no bounds.

All ideologies follow this path.


Defined as – All means of mass information and communication.

We would normally define Old Mass Media as the following –

(1) Broadcast media (radio, recorded music, film and television)

(2) Print media use a physical object such as a newspapers, magazine, books, pamphlet or comics

(3) Outdoor media are a form of mass media that comprises billboards, signs, or placards placed inside and outside of commercial buildings, sports stadiums, shops, and buses-Billboards (signs in tow of airplanes), blimps, skywriting, AR (Augmented Reality) Advertising. Public speaking and event organising can also be considered forms of mass media, tough sometimes to a niche market.

The essential difference between Mass / Old media and Social Media is a paradigm shift. It’s the difference between a passive and an engaged relationship.

Books themselves were one of the first forms of mass media, before Gutenberg in the 15th Century, a book in various forms have been with us for approximately 5,000 years.

Nowadays, blogs and other distribution means such as RSS feeds, can also be considered as mass media.

I think we can judge Old Mass Media, or legacy media as a passive media, for there is generally no way of the viewer to question, engage with the content being offered. Social Media on the other hand is interactive and then the consumer of the media can offer their own opinion and sometimes insight into the media platform itself …

All areas of mass media have undergone rapid consolidation over the years, now we are at a point where ownership of the majority of media assets in concentrated in the hands of a very few … although very few media organisation are truly independent, most have an agenda, liberal or otherwise, some of which are designed to be truly divisive, even fascist .. all have a place in a free society, however when the majority of the organisations are funded through the advertising dollar, there is huge grounds for corruption … by selected news that appeals to the ownership of the media outlet because of an ownership agenda, a rating decision or to appease an advertiser – truth is sacrificed like all that is of honour to the altar of money and influence, or in the worst sense raw power.

It is in this way that censorship has become very apparent .. where in this case, news is selected rather than reported, where in the case of the editors of News Corp’s newspapers all have an epiphany on the same day and striking similar opinions are expressed … in the current scenario in the USA, reporting on Bernie Sanders is not being reported in main stream media.

Commercial Media

Commercial Media wants inter-personal conflict …. because they want you to take sides … this is why there are so many Television shows that force you to take sides … reality shows that see up stressful situations that lead to conflict, in a way it seems to be the replacement for the the Gladiatorial events of old … this is only a surface view of the appeal to us .. all this to re-enforce the paradigm

Brings the lowest common denominator .. as media in all shapes races for the bottom … to look for controversy, to promote controversy .. and as often as they can to create it, peddle it .. why? Because it brings audiences … then ratings .. then money .. then?

Remembering Commercial media wants conflict and controversy .. for it brings ratings, one wonders are they covering Trump because he is a serious candidate or because he never fails to create news by offending someone, thereby creating division not collaboration, Trump’s mindset is not that of a leader but of an ego.

And like so many ideologies that have existed before—whether fascist or communist—many people, especially young people, are being drawn to it.

Events in Iraq are continuing to act as motivation and a focus of a range of terrorist related activity in the UK even though it is proven that ISIS was created by MI6 and the CIA … like Al Qaeda before them …. if you want the reason why Osama Bin Ladin was assassinated and not brought to trial, it was probably because he knew too much … he could never be put on the witness stand.

I believe the mess countries are in and hence the state of the world is in a large part due to dis-information, manipulation or censorship of truths and of course corporate influence over the content – that investment in controversy instead of policies, instead of truth is why we cannot heal …. they prefer content that is aggressive (fear) to manipulate the majority, the masses … people are so oppressed they have no empathy for anyone outside of themselves – they fear and blame minorities are other countries because they are told to – also due to the unrealistic fantasies that Media purports … that money has value (it only does because we are told it does, and therefore we believe it does) … that opportunity is just around the corner … this sets up expectations that are generally never met, Media are accountable for this, the purveyors of propaganda .. the frontline soldiers in this world wide strategy to divide and control humanity.

All actions have consequences, as countries, organisations and certainly individually we are not immune – those who do not think this are in line for a huge wakeup call.

Media – Future


Subscription Television and Online services, such as Netflix and others offers a disruptive opportunity … for this brings the opportunity for Netflix and others to be accountable only to their income stream, their subscribers, this should release them from the undue influence and manipulation of their content by advertisers …

more to come ..

This is still very much a work in progress … subject to addition and change .. any constructive thoughts would be welcome

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